When advertising, it’s important to
understand that your advertising
efforts work by more than just an
immediate result. You are also
looking for name recognition so that
your advertising works for you for
years into the future. You want
potential cleaning clients to think
of your name when they think of
hiring a cleaning service. This is
what large corporations do. I bet
when you think of
|
"You want potential
cleaning clients to
think of your name when
they think of hiring a
cleaning service. This
is what large
corporations do." |
car insurance you think about that
lizard or the caveman, or when you
think about buying a gift for
someone, you might think about
Wal-Mart, right? This is because of
the constant advertising campaigns
that these companies keep on top of.
It’s a little different for cleaning
services because not everyone needs
a cleaning service when they see
your advertisement, so dollar for
dollar, it can cost more to
advertise a product or service that
not everyone needs or uses at the
time you are advertising. Similar to
that lawyer that has the ad that
says “Injured?” on their ad in your
local phone book. You may not be
“Injured” when you see the ad, but
if you ever do get injured and think
about hiring an attorney, you will
know where to look right? This is
the type of thinking to keep in mind
you when are advertising your
cleaning services.
Don’t see advertising as a waste of
money, ever! Keep your company name
out there and visible. It’s a good
idea to set aside one evening per
night and devote a few hours to
searching for new ways to advertise
or get the most of the advertising
you are already doing. There are
plenty of places to get advertising,
or links to your website. A few
things you can do is post useful
articles on forums and blogs, be
sure to mention your business name
and/or website in the article. This
is a great way to get your name out
there. Freshen up ads you already
have, like your ad on The Cleaning
Service Directory. Add a free gift
certificate icon, or change the
wording of your ad, list the towns
and cities you service and get rid
of words like “and surrounding
areas.” Search engines don’t know
what “Surrounding Areas” are and
certainly no one searches for terms
like that either. Put a lot of
thought into your ad before you
change it. Also, if your ad appears
at or near the top of the pages on
the CSD, you are much more likely to
receive leads. Make your listing
stand out, jump off the page when
your listing is amongst competitors.
This is a proven fact. So the bottom
line is: Keep your name out there
and in front of as many people as
you can by keeping your ad visible.
On The Cleaning Service Directory,
we place Premier Members over Basic
Member and in each of the two
categories; we rank the members by
the amount of “Points” in their
accounts. Your points can be seen on
the far right side of your
advertisement in
blue text.
Many members still have the standard
amount of points (1,000). In many
cases, just adding $5.00 to your
account will put your listing above
most (if not all) of your
competition in the section where you
are listed. Being seen near the top
gives potential clients the feel
that you are responsive and will
actively answer their questions. It
will also give your business much
more exposure!
Here are some recommended ways to
upgrade your advertising for a very
low cost….
Upgrade to a Premier Membership
This will put your listing in the
top section of the state where you
offer your services, adding much
more value to your membership and
this week there is
NO
set up fee!! Sign up right away!
For more information, or to sign up,
please visit:
http://www.house-cleaning-services.com/Add_Services.htm
Move your Listing Even Higher with a
Bid Increase!
It’s easy! For every dollar you
invest, you will receive 100 points!
There is a $5.00 minimum purchase.
In many cases, a one-time, single
bid of $5.00 will move your listing
at or near the top of your category.
A great investment!! To place your
bid, visit:
http://www.house-cleaning-services.com/bidincrease.htm
Get Even More Exposure by
Highlighting Your Listing!
This feature will highlight your
entire listing! Making your listing
stand out from the competition! Get
it here:
http://www.house-cleaning-services.com/highlight.htm
Get Your Company Online with a $79
Website!
We can design a website for your
company and give your clients a more
secure feeling about your business.
We will even link your Cleaning
Service Directory listing right to
your website for INSTANT website
traffic! Do go it alone! Let Modern
Concepts design your site for you.
Packages start at only $79 for a
single page, template designed
website that we will even optimize
for search engines to maximize
traffic for your company in your
geographical region! You can add on
to this package at any time you
wish. Don't delay, the competition
is already using this method to
bring in clients since many busy
families work all day, they are not
only more likely to need your
services, but also more likely to
find your company online while in
their office! To order, visit:
www.modernconcepts.org/order.htm
Join Our FREE Discussion Forum!
Informative and FREE! A great way to
give your company some free
exposure!! Sign up here:
http://modernconcepts.proboards80.com/